Samsung, LG executives outline AI future for home appliances
Samsung and LG are set to make a significant AI push at CES 2026 in Las Vegas, with both companies under pressure to deliver transformative artificial intelligence integrations while boosting profitability. Samsung Electronics' keynote, led by Roh, will unveil its vision of becoming an AI companion for everyday life, showcasing seamless connectivity across TVs, mobile devices, and home appliances.
The exhibition space at Wynn Las Vegas, spanning 4,628 square meters, will serve as a platform for Samsung to demonstrate new products, host technology talks, and engage with global partners. LG's participation, though less detailed, signals a competitive race to dominate the AI-driven consumer electronics market.